Case study on Expert Systems Essay Example | Topics and Well Written Essays - 500 words

Case study on Expert Systems - Essay Example â€Å"An expert system is an information system that holds and stores the expertise of human experts and then reproduces human reasoning and decision making† (Shelly, Cashman, & Vermaat, 2005, p. 729). According to (Laudon & Laudon, 1999, p. 446), an expert system can be defined as knowledge exhaustive computer program that captures the skills or expertise of human in limited fields of knowledge. An expert system can help decision making by creating related questions and describing the causes for taking definite action (Laudon & Laudon, 1999). This first example encompasses the implementation of expert system in the manufacturing industry. In this regard Lee (2009) presented a detailed overview of a new type of system development and implimentataion at US defense department. The new technology based expert system will be helpful in development of the new generation of weapons systems. This expert system is aimed to effectively manufacture the intended products through giving the advanced materials and current manufacturing techniques. This system is acknowledged as the Intelligent Processing of Materials (IPM) program (Lee, 2009). The implementation of the IPM is aimed to diminish the manufacturing expenditure by using expert systems as well as intelligent control over the major development areas. The main aim of this system is to be functional and efficient in greater stresses, higher temperatures, and harsher environments, for the reason that new material involves all these factors in the overall production and developm ent. According to development teams, IPM program will minimize the overall development time and make intelligent decision. This expert system will make use of analysis as well as synthesis tools to shape models of the material processes. During all these processes the expert system will also control the in-situ sensors to monitor real states of processes. This expert system will be a compensation of the

English Language in London School Essay Example | Topics and Well Written Essays - 2500 words

English Language in London School - Essay Example So children who learn more than one language get confused and make mistakes with their second language - English in this case. They speak English using the tone of their first language. Most affected is their pronunciation as they get confused which way to pronounce the words. Their teachers pronounce in one way (usually the correct one) and their parents pronounce the other way (usually with their native language accent). Blake and Moorhead (1993, p. 93) excellently observes " This situation exists in England among the children of immigrants, particularly those immigrants who have a strong sense of community and want to maintain their culture even though they live in a 'foreign' environment." Research has shown that students who know two languages are more competent in acquiring the third language in comparison to students who know only one. This attribute affects their performance in school too. In fact bilingual children are better in studies. Mercer and Swann (1996, p.254) state, " mother tongue and second language teaching came closer together, influencing each others' practice in interesting ways, especially in a new emphasis on literacy and wider educational outcomes for bilingual learners of English." It has been proved by studies that those who can speak a second language have a deeper understanding of the cultures of others and they have a greater control, grasp and sense of their own identity. Remarkable results have been achieved by the research devoted to the effects of early second language acquisition. According to the website of 'Secrets d' enfance' - a bilingual school, " the learning of a second language turns the child's mind to the world and other cult ures which will enrich him throughout his life." It has been proved that those who have knowledge of second language, experience a positive development in all the activities related to studies. Students, who know more than one language score statistically higher on standardized tests, have stronger problem solving capabilities and have better overall academic performance than those who are monolingual. So benefits of speaking a second language outnumber the benefits of speaking a single language in all spheres of a student's life. c) How do parents and teachers contribute to the early language development of multilingual children The teachers play a major role in language acquisition. Besides the use of words the teachers have the option of using non-verbal communication in sending the message across - like facial expression, gestures, proximity to the listener and eye contact. They make use of accent, volume, stress and intonation patterns. Being in close proximity with pupils help in getting the feedback instantaneously. If needed they repeat instructions again and again or rephrase the words for better understanding. In the beginning the pupils might feel very conscious to speak in front of the class but the teacher creates a very warm and friendly atmosphere and make pupils know that most of their classmates are going through the same phase. The instructions directed

Gender roles and Marriage Essay Example | Topics and Well Written Essays - 2250 words

Gender roles and Marriage - Essay Example As time progressed the gender roles altered and the relationships and roles within the families were no longer confined to gender roles. While sex refers to the biological classification into male and female categories, gender indicates social classification of the masculine and feminine attributes. On the other hand identity depends on ones self realization about his or her sexual category. In the paper two stories have been taken up for study – ‘The Secret Life of Walter Mitty’ by James Thurber and ‘The Story of an Hour’ by Kate Chopin. In the former work, Mr. Mitty tries to build his masculine identity through his regular daydreams and in the second work, Mrs. Mallard tries to gain freedom from the repressive bond of marriage and a kind of sexual freedom is experienced after she hears the news of her husband’s death. In fact both these characters of opposite gender tries to gain freedom in their own ways. Mr. Walter Mitty attempts to gain fr eedom from the influence of his dominating wife who apparently always has the last word. The institution of marriage can be repressive owing to the influence of gender roles. ‘The Story of An Hour’ by the American writer Kate Chopin talks about the central character Mrs. Mallard’s reaction and mental transformation on hearing the news of her husband’s death and the mix of emotions experienced by the frail woman. Widowhood does cause some sorrow but within minutes it brings forth a new opportunity and light to the journey of life (GRIN Verlag, 2010, p.3). The transformation in thoughts and a feeling of some kind of freedom gradually replaces the initial feeling of loss. In this case the freedom enjoyed within shows how repressive the marriage could be. This is not really written to criticize the character of Mr. Mallard as a repressive husband but through the reactions of his wife, it mocks this supposedly happy union. The open window, the comfortable chair, ‘delicious breath of rain’ and the tops of the trees that were ‘all aquiver with the new spring life’, all indicate an underlying feeling of regene ration or rebirth and a mind which is open to the change and the new life that will belong solely to her. The open window through which she stares at the sky represents a glance at life through the eye of freedom. Mrs. Mallard was ‘young, with a fair, calm face, whose lines bespoke repression and even a certain strength’; this description has been used as a tool to highlight the change that was taking place within. She was gaining her strength from the expectation of a new life approaching her. These new oncoming years have been portrayed like â€Å"creeping out of the sky, reaching toward her through the sounds, the scents, the color that filled the air†. (Chopin, 1894) Chopin’s story bears significance to The Yellow Wallpaper by Charlotte Gilman where the wife finally protests against her husband who does not want her to write and always asks her to rest and sleep like a sick woman. Gilman finally breaks free of her husband’s control and tears off the wallpaper while Mrs. Mallard waits for a way out. The reason behind their desire for freedom is also different in each case. This was a time when the Women’s Suffrage Movement has just begun and several issues such as the domination and subjugation of a married woman was brought into consideration. A woman was considered as the property of her husband including her life and decisions. The spring of awareness was just born around the time this story was written (late nineteenth century) and hence Mrs. Mallard is kind of relieved that she would not have to face the domination of her husband henceforth. Again, there are sexual

Business Analysis Lab Report Example | Topics and Well Written Essays - 3000 words

Business Analysis - Lab Report Example The company operates more than 700 stores in the UK and has expanded their business especially in retail sector internationally. 49% of their business is based upon homeware and clothing and 51% of their business based upon on food. Marks & Spencer are known for their green credentials due to their focus upon eco plan. By the year 2012, the company has decided to provide no waste on land and to reduce overall operational waste. The company prepares their plans for each year, for the year 2010-2013 their plan is to improve business strategies in the UK. The development can be done by improving Marks & Spencer’s brand, stores and food business. The company’s next plan for the year 2013-2015 is to make more profit by increasing their business capabilities internationally. The largest store of M&S is situated at Marble Arch on London’s Oxford Street. They have built their shops at various locations like high streets, stations, retail parks and airports (Marks and Spe ncer plc, 2012). The objective of the paper is to prepare a business analysis of the company Marks & Spencer. The analysis will include assessment of the business environment and strategic capabilities of the company along with critical analysis of the performance of the business since the year 2008. The paper will also include potential future strategies for M&S for their local as well as global markets. Business Environment of Marks and Spencer Marks and Spencer has been operating in the UK for a long period of time. The changing political uncertainties in the UK certainly create varying challenges for the company to successfully operate in. The political structure affects the retail shopping centres in a number of ways. The political structure in the UK has a direct impact on the retail centres. The retail shopping centres face a lot of issues related to national debates in the UK which has evolved recently due to various political conditions. There is certainly a significant imp act in the UK of the political parties upon the various locations of land and the usage of lands for diverse purposes. Since 1990s there have been tight restrictions on use of land, and thus it has become difficult to obtain permission regarding the set up of retail sectors at various town centres. This restriction has evolved due to health issues at town centres and to develop the towns as a strong part of urban structure (Burt & Sparks, 2003). Pricing is the other important aspect on political grounds. Pricing is very much complex towards consumers as the consumers react differently to diverse prices given to the products. The retailers also position themselves accordingly to different prices at various market locations. The issue of price directly relates to market power as many of the organisations’ mergers were blocked a decade ago. The government desires to enhance the price competition among the retailers (Burt & Sparks, 2003). The economic impact on the UK’s re tail sector is very much based upon the demand of the retail based products in the UK. As the demand of the products of retailers is quite steady in the UK, thus it has enabled the retailers to operate with quite a sustainable operational growth. Local market knowledge is significantly required to know the needs of the consumers but large retailers have incorporated computer knowledge to analyse

Ebay Case Analysis 2 Essay Example | Topics and Well Written Essays - 750 words

Ebay Case Analysis 2 - Essay Example In the event that a sale materializes, the customers pack, insure, and ship the sold items to the buyer. The buyer, on the other hand, handles the payment and verification of the sold items. Collectively, the outlined measures make eBay’s model scalable† (expandable devoid of a proportional rise in cost). #2. eBay’s possible rationale for expanding internationally The speedy development of internet technologies has yielded to the emergence of e-business companies (Dutta 684). eBay offers a broad range of products, globally expanding and generating a community for all clients to join eBay. The potential rationale for eBay international expansion hinges on the desire to increase its: number of registered users, user activity, PayPal transactions, user gross merchandise volume, and number of listings. eBay’s global presence seeks to take advantage of the growing online shopping usage (Hitt, Ireland, and Robert 235). # 3. International arenas for eBay: France a nd Japan The CAGE Distance framework highlights cultural, administrative, geographic, and economic differentials or distances between countries that ought to be addresses when coming up with international strategies. CAGE framework can also be employed to dissect patterns of trade, information, capital, and people flows. In terms of cultural distance, there is â€Å"wide† cultural distance owing to different languages, diverse ethnicities (absence of connective ethnic and social networks), diverse values, norms, and dispositions (Hitt, Ireland, and Hoskisson 236). With regard to geographic distance, both France and Japan are far-off the parent company’s location; nevertheless, the rise of globalization and the advancement of ICT has facilitated trounced over geographical distance. Hence, Japan and France can still remain desirable markets for eBay. # 4. Alternative vehicles that eBay has used to pursue international expansion There are several components that can be ci ted as contributing to eBay’s strategic plan for growth. In its expansion efforts, eBay employs investment and acquisition strategy. eBay is a very diverse entity and services that the company avail is appealing to individual customers, as well as large corporate customers (Hitt, Ireland, and Hoskisson 235). eBay’s corporate strategy centers on diversifying business to products offered, as well as customer base and global reach. eBay keeps on changing, adapting, and highlighting fresh ways to master its environment. # 5.Issues and problems that eBay is facing In the case, eBay is attempting to address one prominent problem: Competitions, as other players such as Yahoo! push for a slice of the market. eBay pursues to have the largest user base to attempt to fend off the growing competition, which means that it has to try to lure customers from its competitors. With regard to entering the Japanese market, eBay was hoping to take advantage of the giant market given that J apan had evolved to become the second largest market for person-to-person auctions. However, Yahoo, in a joint venture with Softbank, had already made successful inroads into the Japanese market to the level of commanding a sizeable market share. As a result, eBay faces the problem on whether it should cut its losses and exit the Japanese market. With regard to the acquisition of iBazar, eBay was counting on

Science and Politics Essay Example | Topics and Well Written Essays - 500 words

Science and Politics - Essay Example Another example as to how science works within the political structure is in regards to chemical warfare. It is well known that despite the various differences between the political view on this and the scientific one, politics have been mediating the science of chemical warfare throughout history (Tuite 2005). When history recalls the Persian Gulf War and the syndrome the soldiers experienced following it, from a political view, the government attempted to deny its existence, claiming there never were chemicals involved at first. This was due to the fact that when scientific explanations were wholly considered, they proved to be extremely costly and the government did not want that. However, it was a fact there was undeniable scientific proof of its existence. In this regard, science and politics clashed. Science had a concern for the emerging illness while those in governmental positions were too concerned with the costs arising from the problem and wanted to be done with it. What Science pushes for is government funding so that it can research unusual illnesses and then make political figures aware. Without science there is no way of avoiding mass epidemics of illness, such as in the concern of the bird flu right now.

Buyer Behavior Essay Example | Topics and Well Written Essays - 2000 words

Buyer Behavior - Essay Example Various models of consumer behaviour have been developed over the years. The models reflect the different buying situations in which consumers find themselves. Factors influencing consumer behaviour must be considered as well as similar factors influencing the buying decisions in business to business transactions. An understanding of these factors and how they influence the buying decision are extremely important when putting together a selling strategy. Market research also plays an important part in helping to identify relevant facts about buyer behaviour (consumer or organizational) and provides all kinds of information which forms the basis of strategy formulation. A motive to make a certain purchase is an internal state of the purchase. While consumer behavior is observable, motives are psychological constructs that can only be inferred. Buying motives for consumer products may be classified as economic, emotional, product, and retail patronage. Some of the motives may be rational while others are emotional. To illustrate, economic motives include product durability or economy in use. Emotional motives might include romance, pleasure, or prestige. Product purchase motives might involve ease for making repairs or ease of installation. Patronage motives relate to variety for selection or promptness in delivery. Motives relate to perception. Motives come from the consumer's real self, self-image, ideal self, and looking-glass self. The way consumers envision the situation to themselves helps to shape their reactions or responses to marketers' appeals (Sharon, Boyle, 2004: 343). Consumer goals and needs are constantly changing in response to environmental conditions, interaction with others, and physical conditions. As individuals realize their goals, new objectives may be established. New levels of aspiration may surface. For example, if an individual loses ten pounds of weight another objective to lose an additional fifteen pounds may be established. Moreover, marketers need to be attuned to changing needs and goals. Automobile manufacturers have recognized the consumer's need for prestige or status. This need may be less important as some consumers seek safety or family enjoyment as reasons for purchasing a new car. Since many families own more than one motor vehicle, ownership of a Volvo sedan or station wagon, a pickup truck, and an economical used car for an adolescent might represent diverse needs. The reason consumers choose one brand over another may be vague and unknown to them. Why consumers choose one brand of refrigerator over another may be based on personal experience, an advertisement, a friend's comment, a salesperson's presentation, the location of the retailer for service or some other factor or combination thereof. Brand switching may occur as a result of changing needs, a dissatisfaction with the current brand used, or because a friend, relative, advertising campaign, an article in Consumer Reports, or other influence persuaded that consumer that a better benefit or value can be derived by switching brands. Marketers, by identifying and appealing to consumers' motives, can generate a positive environment for the sale of their products. A study of men depicted