Coopers Creek And The New Zealand Industry Essay

Coopers Creek And The New Zealand Industry - Essay Example Strategic capabilities are recognised as the most vital resources and competencies of an organization that will help it to prosper and survive in this competitive market in the coming era. With the help of these underlining resources, the reputation and productivity of the organization enhances its position in the market among other contenders. Moreover, these resources act as the backbone of an organization on the basis of which the net profit and revenues get enhanced significantly. So, these strategies are very important for any organization, irrespective of size and location (Reid, 195, pp. 357-378). The resources might be both tangible and intangible in nature and the skills as well as the competencies of the employees might also vary from one organization to another. But all of them are useful in enhancing the net output of the organization. Therefore, using VRIN analytical tool, the strategic capabilities of Coopers Creek might be evaluated. VRIN stands for value, rarity, in-i mitable and non-substitutable (Teece, 2009, p. 367-389). Analysis and Discussion Analysis of the external environment of Coopers Creek by Porter’s five forces modelThe industry of wine is extremely competitive due to the presence of numerous wine players. Since competition is quite evident, the power of buyers is extremely high in this industry as compared to others. The prime cause behind such competitiveness is that the customers are free to select any type of brand and so the rate of switch over cost is quite high in this industry. .... But all of them are useful in enhancing the net output of the organization. Therefore, using VRIN analytical tool, the strategic capabilities of Coopers Creek might be evaluated. VRIN stands for value, rarity, in-imitable and non-substitutable (Teece, 2009, p. 367-389). Analysis and Discussion Analysis of the external environment of Coopers Creek by Porter’s five forces model The industry of wine is extremely competitive due to the presence of numerous wine players. Since competition is quite evident, the power of buyers is extremely high in this industry as compared to others. The prime cause behind such competitiveness is that the customers are free to select any type of brand and so the rate of switch over cost is quite high in this industry. So, it is extremely difficult for any specific brand to retain the similar set of market value and share for a long run (Walder, 2013, p. 234-267). However, it might be possible to retain and maintain a sustaining pool of customers, on ly if the player tries to introduce innovative types of product lines with mind-blowing tastes and savours. This might help the market players to attract large number of customers towards its products thereby amplifying its brand image and equity in the market among others. Side by side, the reputation of that specific brand might also get enhanced among many other players. On the other hand, the prices of the products also play a vital role in this industry and so it needs to be adjusted according to the competitor prices so as to remain competitive in the market. Otherwise, the brand or the player might not be able to retain its brand value and profit margin among others. The power of the suppliers in this industry