PR analysis of J crew Essay Example | Topics and Well Written Essays - 2000 words

PR analysis of J crowd - Essay ExampleSuch strategies would also entail strategic use of the inner potentials and the lessening of natural weaknesses towards the overall goal of improving the profitability, brand image, and general performance of the caller-out.According to Spencer and Rose (2010), J. Crew is an Ameri commode multi-brand and multi-channel company that is based in New York, USA. The company remains one of the most recognized retailers in apparel and accessories, which is known for stylish products, good quality, and proper customer service. The products, which it offers, range from those for women and men to children clothing. These clothing hold swimwear, outwear, belts, and loungewear. Apart from the clothing, it also offers bags and even hair accessories. It was started in 1989 by opening its first retail egress in the south street seaport in Manhattan. Today, the company has more than 330 retail stores throughout the U.S. with astir(predicate) 13,100 employe es. Due to its diversified products, this company falls in various industries, which include the clothing stores, retail sector, habilitate stores, non-store retail, internet, and mail order retail industries.However, just like any other company, J. Crew has its own strengths, weaknesses, opportunities, and threats. The company has for example been said to be lagging behind in social media and seems to have lost strain on their target customer. This has complicated matters for a company, which has well established competitors in its overcrowded retail environment. The company can therefore not avoid the need for a well-integrated PR program that can help it in connecting with its targeted audience in a meaningful way to win back their loyalty for the brand.Past and new analyses establish the need for the improving the companys potential through a strategic date of the various issues that attend to the issues of financial growth. Customer attraction and retention remain the major factors that shall